Tiny Pantry — Merchandising Collaboration With Isabel Paige

Full disclosure; Isabel Paige is my sister. She’s also an incredibly talented filmmaker who has amassed an impressive following for her fantastical weekly lifestyle videos. She approached me a few years back to work together on creating unique merchandise, which I thought was a fantastic idea. We’ve had a number of successful products, including housewares and two digital cookbooks.

2021 - Present Day

SKILLS UTILIZED

  • adobe creative suite

  • publication design, significant asset creation + management

  • food/product photography + styling

  • web design, shopify (tinypantry.com)

  • email marketing

  • content creation

We wanted to have a degree of seperation between Isabel’s videos and the merchandise, so I came up with the “Tiny Pantry” branding. She is well known for smaller living, and culinary content is a big part of her work overall. I loved the Tiny Pantry name because I felt like it tied everything together while leaving room under the umbrella to create a wide variety of products, so as not to limit us going forward. Also, TinyPantry.com was available, so that helped with the decision.

A crash course in food photography and styling

With handling all the photography and styling for both cookbooks (100+ recipes), my photo skills got a lot sharper.